From the analysis of my qualitative research -find it in the previous post- I was able to create two empathy maps filled with the information I got from my interviewees. Putting those together, helped me to clarify a general vision of what shopping online means, and what is essential for it. The empathy map based on Valerio's … Continue reading UXing Argos.ie Mobile: Empathy Maps
Find below my qualitative research for Argos.ie mobile listed step by step; use it as a practical example of the theory I fully explain in my Quantitative VS Qualitative research post. I believe in innovation and that the way you get innovation is you fund research and you learn the basic facts.Bill Gates - thanks to … Continue reading UXing Argos.ie Mobile: Qualitative Research
At the very beginning of a design project journey, there is always a research phase, which will help on finding what is really worth to be designed or fixed for a specific product.Start gathering as much information as possible in term of: numeric data, through a quantitative research on a chosen target, problem, etc.people thoughts, with a qualitative research which … Continue reading Quantitative VS Qualitative Research
- A new series' coming-As my college first period is almost over, it is time for exams! Thus, Argos.ie mobile will be the study case for my first term assessment, and the subject of a series of articles where I will go through all the UX design process with the aim of delivering a new brand … Continue reading UXing Argos.ie Mobile: Kickstart!
Tim Brown, CEO of IDEO, a very popular "design and innovation" firm focused on products' design, on 2009 went to a TED conference and made the Talk "DESIGNERS - THINK BIG!" which had become one of the most mentioned as must-watch for all the designers' community. The speech is about DESIGN THINKING, as a method … Continue reading Design thinking: yes or no?